Our Story

From a young age, I grew up with a powerful image: that of my mother, a strong woman, but one who suffered from alopecia, gradually losing confidence in her beauty.

Early on, this reality drove me to search for solutions. At first, I turned to synthetic products, but the results never convinced me. There was always something missing: the naturalness, the grace, and the subtle elegance I was looking for.

When I arrived in Europe at 19, coming from Africa, the obsession of restoring her confidence never left my mind. This personal journey led me to discover the world of 100% natural, durable, and beautifully realistic extensions. After trying them with her, we were both swept away for life.

Today, I transform this personal quest into a mission: to offer women an elegant, fast, and accessible solution to beautify themselves, independently, without the need for a stylist.

100%raw hair, 100% human hair extensions, Vietnamese Hair, Echthaar, Celia Wig, perrucke, perruque, cheveux humain, woman with a wig, Frau mit einer Perrucke.

Our values

  • Female empowerment: supporting the modern woman in her beauty routine.
  • Simplicity & Elegance: combining efficiency and refinement in every product.
  • Premium quality: ensuring that every extension is a promise of durability and beauty.
  • Inclusion: our products are designed for all hair textures, and all women—whether Afro, Caucasian, or mixed.

“True beauty is being able to create it yourself, whenever you want, however you want.”

Joys Tatsi

What makes us different?

  • Do-It-Yourself Made Chic

    We specialize in premium extensions that are not only beautiful but easy to install by yourself — in just a few minutes. You don’t need a hairstylist. You are the stylist.

  • Designed for Real Life

    We know what it’s like to juggle work, family, and self-care. That’s why our products are tailored for quick use, natural feel, and versatility — from casual days to glamorous nights.

  • More than a Brand, a Sisterhood

    We’re building a community of confident, independent women who uplift and inspire each other. When you wear our hair, you’re not just styling — you’re joining a family.

  • Inspired by True Experience

    This brand was born from a deep, personal mission — to find solutions for women who’ve experienced hair loss, frustration, or lack of time. We understand the emotional weight behind beauty choices.